One distinct advantage Amazon will bring is reach. (Amazon invites sellers whose products do not qualify to list instead on Amazon Marketplace, a more general service.)Īmazon will start out with six categories - home, jewelry, artwork, stationery and party supplies, kitchen and dining, and baby - Mr. To list, artisans must give details of their manufacturing process, including what tools and machines they rely on. By contrast, Amazon shares have surged almost 75 percent this year, aided by strong sales figures, propelling the company past Walmart to become the world’s largest retailer by market capitalization, worth over $250 billion.Įnter Amazon, which says it is carefully vetting seller applications to determine whether their wares are strictly handmade. Etsy’s share price has slumped to half of the heights it saw shortly after its much-talked-about initial public offering in April. And though Etsy’s revenues remain strong, hitting $61.4 million in the most recent quarter, its mounting costs have given investors cause for concern.
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